Tenant Spotlight: Amore Brows and Beauty

Amore Brows and Beauty is the newest tenant in the Albany West strip center.  Gateway talked with owner Cheree Berry about her business, and how she's changing Alabama, one eyebrow at a time.

  1. You recently opened your business in the Albany West strip center, located at 607 Church Street in Decatur, Alabama.  Tell us a little bit about your business, Amore Brows and Beauty. Amore Brows and Beauty is currently an eyebrow threading and shaping salon.  This is our most popular service, but we also offer permanent brows services and lash extensions.  I always loved getting my brows threaded, but hated to wait in lines.  So I decided I would teach myself!  After picking up the skill quickly, I decided to modernize the idea of threading and open up my own salon.
  2. What about this location made you want to lease this space? The majority of my clientele comes from Madison, Huntsville, and the Florence area.  Having my business conveniently located by the Decatur bridge makes all my clients happy, and I get to stay in my hometown.
  3. Was Gateway beneficial in helping you choose this location? Gateway helped me find my first business location last year.  Gene Hamilton was always eager to help me find the right space!  It only made sense to continue my new search with the same company!
  4. This was previously a business office.  How have you taken the existing space and made it your own?  We did a complete remodel! We removed the wall in the front lobby to give a more open concept.  The carpet was replaced with wood floors, and we tied it all together with a clean color of white paint.  This gave me the canvas to create an upscale salon feel, yet still modern and minimal.
  5. What sets you apart from other beauty spaces in the area?  Here at Amore Brows and Beauty, we are an appointment-only salon.  We give more to the client by providing an on-time, private, and relaxing environment.  We are also a licensed facility to provide permanent makeup services.  We offer permanent brows, lip blush and eyeliner.  And lastly, we also offer lash extensions.  Being more of a one-stop shop, to eliminate getting services from multiple locatoins, makes us stand out!
  6. We're excited to have you as a part of Albany West.  Any other events or specials we should know about with Amore Brows and Beauty? Lip blush is new to the Alabama area.  This service is for those looking to have a more vibrant color and fullness to their lips that lasts 2-3 years.  This service is exclusively available now at Amore Brows and Beauty.

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